Cheese Coffee

Client: Cheese Coffee
Date: December 20, 2016
Services: Logo & Brand Identity

About Cheese Coffee

Cheese Coffee – a Western inspired cafe chain located in Ho Chi Minh City, offering premium coffee which made from the highest quality whole bean coffee. Our extraordinary coffee is the harmony of modern European spirit and distinct Vietnamese flavors. We also serve the premier cheesecakes and delicious quick snacks, along with the finest tea and natural fruit smoothies.

Concept

The appearance and sense of a European coffee shop separate Cheese Coffee from other franchises.

Inspiration is taken from many aspects of European cultures (Arts, Architecture, Lifestyle and Graphic).

The whole brand visuals are built based on a perfect square grid, from monogram, logo, typeface to graphic elements and marketing materials.

Thus, this gives the brand a bold, consistent, and distinct look overall.

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