Cheese Coffee

Client: Cheese Coffee
Date: December 20, 2016
Services: Logo & Brand Identity

About Cheese Coffee

Cheese Coffee – a Western inspired cafe chain located in Ho Chi Minh City, serving the best coffee possible made from the highest quality whole bean coffee in the harmony of modern European spirit and distinct Vietnamese flavors. To complement our extraordinary coffee that offer the premier cheesecakes and delicious quick snacks, along with the finest tea and natural fruit smoothies.


Seperate the brand itself with other franchises with the look and feel of a European coffee shop. Inspiration is taken from many aspects of European cultures (Arts, Architecture, Lifestyle and Graphic).

The whole brand visuals are built based on a perfect square grid, from monogram, logo, typeface to graphic elements and marketing materials.

Thus, this gives the brand a bold, consistent, distinct look ovarall.

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