Tet's Harmony - Comma Creative

FIELD

Comma Tet campaign

ROLES

Key Visual

Packaging

Photography

Printing

DESC

In the urban streets of Saigon, near Notre Dame Cathedral, young people used to send each other 3D cards with colorful designs. When opened, these cards would play beautiful melodies, a reminder of the love and happiness that comes with someone special. We call it “the sound of reunion”.

Our pop-up cards are also from there.

Working with Tu Anh Printing, we’ve crafted a special gift box in a round shape to represent the fullness of love. It’s the perfect way to show your loved ones how much you care about them.

Tet’s Harmony

The signs of Tet can be easily recognized by the change of space and time, as the grass and flowers change their clothes, and the atmosphere is bustling from far and near, as Tet approaches. There is, however, a distinct sound that is unmistakable to Tet, and Tet also has its own sound.

Tet’s Harmony

Listen, it’s the sound of Tet!

Concept

Our pop-up cards are also from there.

Working with Tu Anh Printing, we’ve crafted a special gift box in a round shape to represent the fullness of love. It’s the perfect way to show your loved ones how much you care about them.

Ngoài ngõ mừng xuân nghênh phúc lộc
Trong nhà vui Tết đón bình an.

Comma’s Tet series is an exploration of the different ways to experience Tet. ‘Thấy Tết’ with the eyes, and ‘Nghe Tết’ with the ears.

However, no matter how we fell about the Tet, your profession, birthplace or current residence, or even how complicated life gets for us, everyone who has Vietnamese blood will feel the warmth of gathering around a fire with grandma, laughing and talking to family over a large pots of “banh chung”, plates of “dua mon” dishes lovingly prepared by our mothers.

We all share in the sound of reunion…